Each interview teaches you how to get the work through three major topics:
- how to build authority in one or more practice areas or industry niches,
- how to convert prospects into clients at a higher rate, and
- how to improve engagement pricing and profitability.
Why Greg and Zach?
Well, let me explain.
This INSIDER Interview will be #16.
Of the 16 guests I’ve interviewed, 13 have written books.
Guests like Mercer, Hitchner, Fannon, Gregory, Zyla, Trugman, and Beaton.
But I’ve received comments from attendees saying:
“These are big names … titans in our profession … they have staff ...
it’s ‘easy’ for them to write books.”
So I asked Greg and Zach to be guests because they are “everyday” kind of practitioners. People that, perhaps, we can identify with as being more like us.
And we will discuss, in depth, how they wrote their books—everything from writing processes to publishing options to marketing efforts.
Might there be a book in you?
This is your chance to find out!
What's included:
- Streamable video to watch on any device
- Audio file to listen on any device
- Full transcript and PowerPoint to reference
NOTE: In accordance with the standards of the National Registry of CPE Sponsors, CPE credit is not eligible for viewing the recording.
